bruce poon tip

Founder

Planeterra is a labour of love and a dream that has come together after years of planning. As a company that strives to give back to local communities, continuing to support the Planeterra Foundation is a primary goal of G Adventures. We have been very successful as a company and part of our mission statement is to never forget what really makes our company and programs great.

It's about community, people and cultural exchange. It is our duty to show ultimate respect for the privilege we all have with modern international travel. In appreciation of the people and places that have provided us with unforgettable memories and experiences, we encourage you to help us give back to the country in which you have travelled. We ensure that 100% of your donation goes back to the people and supports community development with the goal of promoting long-term sustainability. It is my duty as the founder and CEO of G Adventures to help preserve our planet, her people and to make sure her treasures are around for the next generation of eager travellers and wide-eyed explorers.

See Bruce featured in July 2009 Forbes.com article Cracking the "Founder's Dilemna"